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Dyson is cutting over 1,000 jobs in the UK, representing over a quarter of its British workforce.
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The company attributes the restructuring to the increasingly competitive global market and the need for agility.
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Dyson maintains that the job cuts are unrelated to Brexit, despite founder James Dyson’s support for the UK leaving the EU.
Dyson, the British technology company, has announced plans to cut over 1,000 jobs in the UK as part of a global cost-cutting drive. This move represents a significant reduction in its British workforce, which currently stands at 3,500 employees. The company, known for its innovative vacuum cleaners, air purifiers, and hair dryers, cites the increasingly competitive global market as the reason for the restructuring.
According to CEO Hanno Kirner, the company needs to be agile in a rapidly changing market. Despite the job cuts, Dyson has confirmed its commitment to research and development in Britain. The company has a history of innovation and has been expanding its product line in recent years. However, this latest move is seen as a significant blow to the UK workforce.
Dyson has been shifting its manufacturing operations to Asia in recent years, with plants in Malaysia and Singapore. While the company maintains that the job cuts are unrelated to Brexit, some have raised concerns about the impact of the UK’s departure from the EU on British businesses.
