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Apple is taking a measured approach to AI development, prioritizing privacy and integration.
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Siri will become smarter and more personal, processing 1.5 billion requests daily.
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Apple’s “private cloud compute” ensures AI models run locally on devices, protecting user data.
pple is embracing artificial intelligence, but with a cautious and privacy-focused approach. In an interview, software chief Craig Federighi revealed Apple’s vision for Siri and AI, emphasizing integration and user data protection. Unlike rivals, Apple won’t rely heavily on cloud-based AI, instead developing AI tools to run directly on devices.
The upgraded Siri will have deeper contextual understanding, recalling information like names and events. However, improvements will arrive incrementally over the next few years. Federighi stressed that Apple’s approach, called “Apple Intelligence,” prioritizes privacy and local processing. This means AI models will run on users’ devices, with cloud processing used only when necessary and in an encrypted manner.
Apple’s philosophy is to avoid rushing and ensure each feature is executed precisely. With iOS 18.1, the first batch of Apple Intelligence features will roll out, but many flagship tools are still in development. Federighi emphasized that Apple’s AI won’t function like OpenAI’s GPT models, which process every query through cloud servers. Instead, Apple’s AI will prioritize user privacy and local processing.
By taking a slow and careful approach, Apple aims to set itself apart in the AI market. With a focus on privacy and integration, Apple’s AI technology is poised to redefine personal computing.