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Mahindra launches Thar Roxx, a reengineered lifestyle SUV with enhanced features.
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The Thar Roxx boasts a new M Glide platform, ADAS features, and premium interiors.
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The vehicle received 176,000 bookings in 60 minutes, indicating strong market demand.
Mahindra has taken a bold step in redefining India’s lifestyle SUV segment with the introduction of the Thar Roxx. Building on the legacy of the iconic Thar, the Thar Roxx offers a unique blend of rugged off-road capability and modern luxury features.
According to Veejay Nakra, President of Mahindra’s Automotive Division, the Thar Roxx is more than just a four-door version of the Thar. It’s a completely reengineered product with a new M Glide platform, enhanced suspension, braking system, and refinement. The vehicle features ADAS technology, a panoramic sunroof, ventilated seats, and a Harman Kardon audio system.
The Thar Roxx’s impressive launch, with 176,000 bookings in just 60 minutes, demonstrates its appeal to Indian SUV enthusiasts. Nakra attributes this success to Mahindra’s focus on listening to customer feedback and creating a well-rounded, engineered product that balances tradition and modernity.
By democratizing technology and making it accessible to a wider audience, Mahindra aims to revolutionize the SUV segment. The Thar Roxx stays true to its off-road roots while embracing innovation, ensuring that the thrill of driving an SUV remains intact.
