- Despite the rise in online apparel purchases, malls and stores remain preferred destinations for shopping in India.
- A survey by LocalCircles reveals that 47% of respondents rely on malls and shops for trying clothes before buying.
- Factors such as “touch, feel, and try” facility, more selection, and ease of exchange contribute to the preference for in-person shopping.
Even as online apparel shopping gains traction in India, traditional brick-and-mortar establishments continue to hold sway over the market. A recent survey conducted by LocalCircles found that nearly half of the respondents, accounting for 47%, still opt for malls and stores when it comes to trying on clothes before making a purchase.
While online shopping accounts for only 4% of household purchases, reasons for its adoption vary. Better discounts, ease of exchange and return, and a wider range of options are cited as key drivers. However, the allure of in-person shopping remains strong, with 81% of respondents emphasizing the importance of the “touch, feel, and try” experience offered by physical stores. Other factors contributing to the preference for malls and shops include more selection, ease of exchange, instant gratification, and the ability to bargain and negotiate.
Despite the convenience of online shopping, factors such as convenience fees, delivery charges, and return fees pose barriers to its widespread adoption. As India’s textile and apparel industry continues to evolve, striking a balance between online and offline channels will be crucial for sustained growth and customer satisfaction.
