Byju’s Slashes Course Fees, Boosts Sales Incentives in Strategic Overhaul

Course fee reduction: Byju's, led by CEO Byju Raveendran, lowers annual course fees by 30-40% for its Learning App, classes, and tuition centres.

  • Course fee reduction: Byju’s, led by CEO Byju Raveendran, lowers annual course fees by 30-40% for its Learning App, classes, and tuition centres.
  • Sales incentive hike: Sales associates to receive 50-100% higher incentives, with direct payments into their accounts for closed sales.
  • Emphasis on scalability: Byju’s aims to enhance scalability and flexibility within the organization through these strategic changes.

Byju’s, the leading edtech company, has implemented significant changes to its course subscription fees and sales incentives. Under the leadership of CEO Byju Raveendran, the company has reduced annual course fees by 30-40% across its various platforms, including the Byju’s Learning App, classes, and tuition centres. This move is aimed at making quality education more accessible and affordable to students across India.

In addition to slashing course fees, Byju’s has also announced a substantial hike in sales incentives for its associates. Sales associates can now earn 50-100% higher incentives for closed sales, with payments directly deposited into their accounts on the following working day. Byju Raveendran, during a meeting with sales associates and managers, emphasized the potential for significant bonuses, highlighting the opportunity for associates to clear their arrears and earn multiples of their current salaries through the new incentive model.

These strategic changes reflect Byju’s commitment to enhancing scalability and flexibility within the organization. By lowering course fees and boosting sales incentives, Byju’s aims to further its mission of providing quality education to students while also empowering its sales team to achieve greater success.