- Elon Musk prioritizes free speech over profit on his platform “X” (formerly Twitter).
- Advertisers can choose where their ads appear but can’t dictate content censorship.
- Musk aims to create engaging ad content using advanced AI-powered content matching.
Elon Musk, owner of the rebranded social media platform “X” (formerly Twitter), emphasized free speech over profits at the Cannes Lions International Festival of Creativity. Musk told advertisers that while they can choose where their ads appear, they cannot demand the censorship of content they disagree with. “We don’t want to take money to censor,” Musk stated firmly, highlighting the platform’s commitment to open dialogue.
Musk stressed that advertisers have the right to align their ads with compatible content but drew a line against censorship. He maintained that freedom of choice is crucial, allowing advertisers to decide their ad placements while upholding free speech for all users. With advanced AI-powered content matching, Musk aims to make ads on “X” engaging and relevant to users’ interests, turning them into a form of content themselves.
