- Blinkit introduces ‘Free Dhaniya’ feature after user’s mom suggests it on social media.
- Users can now receive complimentary coriander with vegetable purchases meeting a certain threshold.
- CEO Albinder Dhindsa announces the new feature, acknowledging the user’s mom for the idea.
Blinkit, a popular platform for quick grocery deliveries, has implemented a heartwarming update: free coriander with qualifying vegetable purchases. This initiative was inspired by a social media post from a user whose mother expressed surprise at being charged for ‘dhaniya’ on Blinkit, reminiscent of the customary practice among local vendors to provide coriander with large purchases.
The post gained traction on social media, resonating with many users who shared similar experiences. In response to the buzz, Blinkit’s CEO, Albinder Dhindsa, swiftly announced the introduction of the ‘Free Dhaniya’ feature on X. He credited the user’s mom for the idea, stating, “It’s live! Everyone please thank Ankit’s mom. We will polish the feature in the next couple of weeks.”
This thoughtful gesture highlights Blinkit’s commitment to listening to customer feedback and enhancing the user experience. By offering complimentary coriander with vegetable orders, Blinkit aims to replicate the convenience and generosity of local vendors, ensuring customer satisfaction and loyalty in the competitive grocery delivery market.
It’s live! Everyone please thank Ankit’s mom 💛
We will polish the feature in next couple of weeks. https://t.co/jYm2hGm67a pic.twitter.com/5uiyCmSER6
— Albinder Dhindsa (@albinder) May 15, 2024
