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Amazon has launched Amazon MX Player, a new ad-supported streaming platform in India, merging MX Player and Amazon miniTV.
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The platform offers a diverse library of shows, films, and originals in multiple languages and genres, including Indian and international content.
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The merger aims to provide a stronger foothold for Amazon in India’s streaming market, especially in smaller cities.
Amazon has unveiled its latest streaming platform, Amazon MX Player, in India. This ad-supported video-on-demand service combines the popular content of MX Player and Amazon miniTV, offering a robust library of shows, films, and originals.
Amazon MX Player features a diverse selection of Indian originals, such as Aashram and Bhaukaal, alongside international content dubbed in regional languages. This curated collection aims to cater to India’s diverse linguistic audience.
The merger brings together MX Player’s vast reach with Amazon’s powerful advertising technology, enabling brands to connect with a highly engaged audience across India. Key members of MX Player’s management team will join Amazon to drive the platform’s growth.
The launch of Amazon MX Player strengthens Amazon’s presence in India’s streaming market, particularly in smaller cities where MX Player already has a significant presence.
