-
Threads app has reached 175 million monthly active users in its first year.
-
Despite growth, the app struggles with user engagement, with average daily usage declining.
-
Meta is deciding whether to keep Threads as a standalone app or integrate it back into Instagram.
Mark Zuckerberg’s social media app, Threads, has achieved a significant milestone by reaching 175 million monthly active users within its first year of launch. This growth is notable, especially considering the app’s initial surge in users, followed by a decline in engagement. Despite this, Threads remains a promising platform for advertisers.
Threads was launched as a potential competitor to Twitter, now rebranded as X, and has since joined the Fediverse, allowing for cross-platform interaction. While the app doesn’t currently feature advertisements, it has the potential to generate revenue for Meta in the future. As Meta considers the app’s future, Zuckerberg reflects on the past year, highlighting the platform’s achievements.
The app’s growth and potential have piqued the interest of advertisers, despite uncertainties surrounding its future. With its integration with Instagram and potential for revenue growth, Threads remains a significant player in the social media landscape.
