- Xiaomi India shifts focus to premium products and AIoT devices.
- The company reduced its product portfolio by 40% in 2023 to streamline offerings.
- Xiaomi aims for every Indian household to have at least one Xiaomi product.
Xiaomi India is shifting its strategy towards premium products and AIoT devices as it marks a decade in the Indian market. According to Xiaomi India President Muralikrishnan B, the company’s new focus is on delivering high-quality products and expanding its presence in every household with its AIoT offerings. This shift comes after challenges in 2022 led the company to reassess and streamline its product portfolio by 40% in 2023.
Recognizing the growing demand for premium smartphones, Xiaomi has introduced the Xiaomi 14 and Xiaomi 14 Ultra, emphasizing superior smartphone photography and user experience. This move aligns with the company’s goal to meet the rising aspirations of Indian consumers who now use smartphones for a wide range of activities beyond basic communication.
Xiaomi’s AIoT strategy aims to ensure that every household in India has at least one Xiaomi product, whether it’s a smartphone, TV, power bank, or smart home device. This approach not only boosts the company’s market presence but also leverages its ecosystem of interconnected devices. As Xiaomi continues to grow, it remains focused on both online and offline channels to reach a broader audience and maintain its competitive edge in the Indian market.
