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81% of MSMEs in India plan to increase their cloud spending in 2025.
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IT and cloud investments are on the rise as MSMEs tackle digital challenges.
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CRM, financial services, and business intelligence are the top technology areas for businesses this year.
A recent survey by Zoho found that Micro, Small, and Medium Enterprises (MSMEs) in India are increasingly adopting digital technologies to improve their operations and customer experience. The survey revealed that 81% of MSMEs plan to increase their cloud spending in 2025, indicating a growing reliance on digital solutions.
The survey also found that CRM, financial services, and business intelligence are the top technology areas for businesses this year. MSMEs are focusing on implementing IT infrastructure management and CRM solutions by 2026 to enhance their overall business and customer management operations. The adoption of digital technologies is expected to improve customer operations, increase revenue, and enhance decision-making capabilities.
The survey highlighted the challenges faced by MSMEs in their digital transformation journey, including high software costs, budgetary constraints, and a lack of tech skills. However, with the right digital solutions, MSMEs can overcome these challenges and achieve growth. Zoho’s survey emphasizes the importance of affordable and accessible digital solutions for MSMEs, which are critical to India’s GDP growth.
