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Meta launches “Scams se Bacho” campaign with Ayushmann Khurrana to educate users on online safety and cybersecurity.
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The campaign aims to promote safer online practices and raise awareness about common scams.
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Meta has invested $20 billion in safety initiatives and launched over 50 safety tools in the last three years.
Meta has launched a new safety campaign, “Scams se Bacho,” in collaboration with Bollywood star Ayushmann Khurrana. The campaign aims to educate the public on how to stay safe from cyber fraud and scams, promoting safer online practices on WhatsApp, Instagram, and Facebook.
The campaign features a film starring Ayushmann Khurrana as a vigilant wedding guest who uses humor and quick thinking to save others from falling victim to scams. The film highlights practical safety features available on Meta platforms, such as two-factor authentication and group privacy settings.
Meta’s safety campaign aligns with government efforts, supported by the Ministry of Electronics and Information Technology (MeitY), the Indian Cybercrime Coordination Centre (I4C), and the Ministry of Information and Broadcasting (MIB). The company has invested significantly in safety, with over 40,000 employees working on security initiatives.
By launching this campaign, Meta aims to empower users to protect themselves from common scams, including OTP scams, impersonation scams, and trading and investment scams. With its safety tools and education initiatives, Meta is committed to keeping users informed and secure online.
