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The Alliance of Digital India Foundation (ADIF) has filed a complaint with the Competition Commission of India (CCI) against Google for unfair practices in online advertising.
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ADIF alleges Google’s dominant position and opaque ad ranking system leave advertisers in the dark about what they’re paying for, hindering competition and harming Indian businesses.
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The complaint seeks CCI’s intervention to investigate and address Google’s practices, ensuring fairness, transparency, and competition in the digital advertising market.
Indian startups have accused Google of unfair practices in online advertising, citing its dominant position and lack of transparency in ad rankings. The Alliance of Digital India Foundation (ADIF) has filed a complaint with the Competition Commission of India (CCI), highlighting issues with search and display advertising.
ADIF claims Google enforces unfair ad policies, lacks transparency in ad rankings, and raises ad prices through trademark keyword bidding. Additionally, Google’s control over the ad tech stack and self-preferencing limits competition and opportunities for other players. ADIF believes resolving these issues is vital for the startup ecosystem and the digital advertising landscape in India.
The complaint seeks CCI’s intervention to investigate and address Google’s practices, ensuring fairness, transparency, and competition in the digital advertising market. With Google earning 97% of its revenue from advertising, ADIF’s complaint aims to promote a level playing field for Indian startups.
