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Indian para athletes receive increased sponsor support after record medal haul in Tokyo.
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Sponsorship revenues expected to rise by 60% compared to Tokyo Olympics.
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Para athletes aim to surpass previous medal tally with over 25 medals in Paris Olympics.
India’s para athletes are gaining recognition and attracting sponsors after their impressive performance in the Tokyo Olympics. The team won 19 medals, surpassing their previous record, and now aims to exceed 25 medals in the Paris Olympics. This success has led to increased sponsor support, with brands like Indian Oil Corporation, Shrachi Group, and Krafton India backing the team.
The Paralympic Committee of India (PCI) has invested in purchasing TV rights to showcase the games, increasing visibility and attracting more sponsors. The live telecast of Paralympics 2024 is also helping to close sponsorship deals. Brands are associating with para athletes, recognizing their growing might in sports.
