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The Paris 2024 Olympics achieved record viewership in India with over 17 crore viewers across digital and linear platforms.
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The coverage on JioCinema and Sports18 Network resulted in over 1500 crore minutes of watch-time.
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The event saw a 2.6x increase in advertising revenue with 69 brands participating, the highest in Indian Olympic broadcasting history.
The Paris 2024 Olympics has broken viewership records in India, with an impressive 17 crore viewers tuning in across digital and linear platforms. The coverage, available for free on JioCinema and Sports18 Network, resulted in a massive 1500 crore minutes of watch-time.
This was the first time the Olympics were presented in 4K quality in India, with 20 concurrent feeds and commentary in multiple languages. The event saw a significant increase in advertising revenue, with 69 brands participating, the highest in Indian Olympic broadcasting history.
