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Building an alcohol brand in India is a challenging and slow-moving process.
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To succeed, one needs ample patience and a strong understanding of the industry.
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Getting the first 10,000 customers is the toughest part of building an alcohol brand.
Building an alcohol brand in India is no easy feat, according to industry experts. In a recent podcast, Abhishek Khaitan, MD of Radico Khaitan, emphasized the need for patience and a deep understanding of the industry. He noted that getting the first 10,000 customers is the biggest challenge, but once achieved, it can lead to rapid growth.
Minakshi Singh, co-founder of SideCar, echoed Khaitan’s sentiments, stating that setting up an alcohol brand is an extremely long journey. She also highlighted the potential of whiskey as a profitable and timeless choice. Suraj Shenai, founder of Goa Brewing Co, emphasized the importance of passion and understanding the product, while Shuchir Suri, co-founder of Gin Explorer’s Club, pointed out the challenges of scaling up production.
The experts agreed that building an alcohol brand in India requires a significant amount of time, effort, and resources. While it may be possible to start small, scaling up requires a deep understanding of the industry and a strong brand identity. With the right approach, however, the rewards can be significant in this $70 billion industry.
