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Apple’s “Find My” feature was inspired by a simple problem: an intern’s phone was lost on a couch
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The feature has evolved to include finding friends, devices, and even personal items like luggage
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“Find My” has become a core part of the Apple ecosystem, with competitors like Google following suit
Apple’s “Find My” feature has become an essential tool for users worldwide, helping them locate misplaced devices, friends, and even personal items. But its origins are surprisingly humble. According to Eddy Cue, Apple’s senior vice president of services, the idea for “Find My” was born when an intern lost their phone on a couch.
This simple problem sparked a solution that would evolve into a core feature of the Apple ecosystem. The initial iteration, “Find My iPhone,” debuted in 2009 and has since expanded to include Macs, iPads, Apple Watches, and even personal items via AirTags. Cue expressed pride in the feature’s evolution, noting its impact on users’ lives.
The success of “Find My” has inspired competitors like Google to develop similar features. However, Cue emphasized the initial simplicity of the idea, highlighting the importance of identifying and solving real-world problems. Today, “Find My” is a testament to Apple’s commitment to innovation and user experience.
