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A report by 404 Media reveals that smartphone microphones are being used to gather information from conversations.
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Marketing firms use Active Listening technology to collect voice data and create targeted ads.
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Tech giants like Meta and Amazon are investigating the issue, with Amazon denying involvement.
A shocking report has confirmed long-standing doubts that smartphones are listening to our conversations. A marketing firm has admitted to using smartphone microphones to gather information, which is then used to create targeted ads. This means that when you talk about buying something, your phone picks up on it, and you’ll soon see related ads.
The report reveals that Cox Media Group uses Active Listening technology, which involves AI to listen in on conversations and gather real-time data about user intentions. This technology can combine voice data with other behavioral information, helping advertisers target users more accurately.
The use of Active Listening software raises serious concerns about privacy and legality. Cox Media Group claims that users unknowingly agree to the use of Active Listening software when they download or update apps, but this practice is still considered shady by many.
