-
Apple delays budget Vision Pro launch to beyond 2027.
-
M5-powered Vision Pro upgrade planned for 2025.
-
Budget model may feature reduced specs, lower price point (around $2,000).
Apple has postponed the launch of its budget Vision Pro mixed reality headset to at least 2027, according to renowned analyst Ming-Chi Kuo. Instead, the company will focus on releasing an upgraded Vision Pro model powered by the M5 processor in 2025.
The delayed budget model is expected to come with a lower price tag of around $2,000, achieved by using less expensive materials, a less powerful chip, and potentially removing features like EyeSight. The first-generation Vision Pro, launched at WWDC 2023, starts at $3,499.
Kuo suggests that Apple is prioritizing the refinement of its high-end Vision Pro lineup, ensuring robust user engagement and demonstrating practical applications of mixed reality technology before expanding its offerings. This strategic shift may indicate that simply lowering the price may not be enough to drive success for the headset.
The M5-powered Vision Pro upgrade will likely enhance performance and capabilities, further establishing Apple’s presence in the mixed reality market. As Apple continues to refine its Vision Pro lineup, fans of the technology will have to wait patiently for an affordable option.
As I understand it, production of the cheaper Vision Pro has been delayed beyond 2027 for a while now. This means Apple’s only new head-mounted display device in 2025 will be the Vision Pro with an upgraded M5 processor.
I think what really drove Apple to delay the cheaper…
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) November 3, 2024
