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Amazon launches AI assistant Rufus in India to help shoppers with their queries and make informed decisions.
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Rufus can answer questions on products, comparisons, and recommendations, and is available on the Amazon.in mobile app.
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The AI assistant aims to enhance the shopping experience, with continuous improvements and feedback options for customers.
Amazon has introduced its AI assistant, Rufus, in India to assist shoppers with their queries and provide personalized recommendations. Rufus can answer questions on various topics, such as product features, comparisons, and gifting ideas, helping customers make informed decisions.
The AI assistant is now available on the Amazon.in mobile app and will be rolled out to all users in the coming weeks. Customers can interact with Rufus through a chat dialogue box, asking questions and receiving responses to help with their shopping needs.
Rufus is designed to enhance the shopping experience, with Amazon continuously improving its AI models and fine-tuning responses based on customer feedback. Customers can rate answers with a thumbs up or thumbs down and provide freeform feedback to help refine Rufus’ performance.
