- X, led by CEO Linda Yaccarino, announces a dedicated TV app to challenge YouTube’s dominance in video streaming.
- The X TV app promises seamless transition from small screens to smart TVs, featuring trending video algorithms and AI-powered topics.
- Community engagement is emphasized, with X encouraging user feedback to tailor the platform to their preferences and needs.
X, the social media platform, is gearing up to challenge YouTube’s dominance with the announcement of its dedicated TV app, confirmed by CEO Linda Yaccarino. The new X TV app aims to provide users with a seamless entertainment experience, transitioning effortlessly from small screens to smart TVs. Yaccarino highlights features such as trending video algorithms and AI-powered topics, positioning X as a direct competitor to the Google-owned video-sharing giant.
The X TV app’s user interface bears a striking resemblance to YouTube, signaling X’s intent to compete in the streaming market. Yaccarino’s emphasis on community engagement underscores X’s commitment to building a platform tailored to user preferences. As X prepares to launch its TV app, industry watchers are eager to see how it will fare against established players like YouTube and how users will respond to its innovative features and functionalities.
From the small screen to the big screen X is changing everything. Soon we’ll bring real-time, engaging content to your smart TVs with the X TV App. This will be your go-to companion for a high-quality, immersive entertainment experience on a larger screen. We’re still building it… pic.twitter.com/QhG6cVDpZ8
— Linda Yaccarino (@lindayaX) April 23, 2024
