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Setu, owned by Pine Labs, launches UPISetu, a UPI-focused payments platform for businesses and developers.
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The platform supports various UPI products, including QR code payments, UPI Autopay, and EMI.
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The launch aims to cater to the growing adoption of UPI among customers and provide a unified platform for businesses.
Setu, an API infrastructure provider owned by Pine Labs, has launched UPISetu, a UPI-focused payments platform for businesses and developers. The platform supports a range of UPI products, including QR code payments, UPI Autopay, and EMI. This launch comes as UPI transactions surpass 500 million daily, indicating a growing demand for UPI-based payment solutions.
UPISetu aims to provide a unified platform for businesses to cater to the increasing adoption of UPI among customers. The platform offers advanced functionalities like brand and bank offers, advanced dispute resolution, and instant cashbacks. Setu’s partnership with Axis Bank reinforces its commitment to digitizing the merchant ecosystem.
The launch of UPISetu highlights the growing importance of UPI in the payments landscape. With UPI’s integration with credit cards, wallets, and credit lines, businesses need a unified platform to leverage its full potential. UPISetu addresses this need, providing a dedicated platform that delivers the latest UPI features to businesses.
