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Rohit Sharma becomes brand ambassador and co-founder of True Elements, a healthy food brand
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Sharma to launch co-branded product line “RS by True Elements” with True Elements
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Partnership aims to promote healthy eating and reinforce True Elements’ commitment to authenticity
Indian cricket team captain Rohit Sharma has partnered with True Elements, a healthy food brand owned by Marico, as its brand ambassador and co-founder. Sharma will work with the company to launch his own line of co-branded products, “RS by True Elements”.
True Elements offers a range of healthy food products, including oats, muesli, and seeds. The company was acquired by Marico in 2022 and has been growing rapidly since then. Sharma’s partnership with True Elements is seen as a strategic move to promote healthy eating and reinforce the brand’s commitment to authenticity.
Sharma said that he has been a fan of True Elements and its values, and that the partnership is aimed at building an alternative product line for consumers. The co-branded product line, “RS by True Elements”, will offer healthy food options that align with Sharma’s values and fitness regimen.
This partnership is part of a growing trend of companies tapping celebrities to launch co-branded products and promote their brands. Other examples include Deepika Padukone’s partnership with Epigamia and Blue Tokai, and Mahendra Singh Dhoni’s partnership with EMotorad.
