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Ola Electric has expanded its service network by over 30% to address backlog and high demand.
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The company has added 50+ service centers and recruited 500+ technicians nationwide.
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Partnership with Ernst & Young aims to optimize service processes for efficiency and customer experience.
Ola Electric has taken significant steps to enhance its after-sales support across India. Following increased scrutiny and reports of service backlogs, the company has expanded its service capacity by over 30%. This move aims to address the growing demand for its electric vehicles and improve customer satisfaction.
As part of its expansion, Ola Electric has added more than 50 service centers and recruited over 500 technicians. The company has also partnered with Ernst & Young to optimize its service processes, focusing on efficiency and customer experience enhancements. An unnamed senior executive stated that the recent expansion has already helped clear around two-thirds of the existing service backlog.
Ola Electric’s market share has increased to over 30% in October, up from 27% the previous month, according to data from the Vahan government portal. This growth underscores the company’s growing presence in India’s electric two-wheeler market. With its #Hyperservice campaign, Ola aims to expand its company-owned service network to 1,000 centers by December 2024.
HSBC Global Research has maintained a ‘buy’ rating on Ola Electric’s shares, citing significant improvements at its service centers. The analysts reported a 20-30% reduction in backlog month-on-month. This development indicates Ola Electric’s commitment to addressing customer concerns and enhancing its service quality.
