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Nandita Sinha, CEO of Myntra, will also lead Flipkart Fashion, aiming to increase penetration in the e-lifestyle market.
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Sinha notes that leading both platforms requires a differentiated approach, as Myntra focuses on premium customers, while Flipkart Fashion targets the mass market.
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The goal is to increase online penetration from 13% to 18-22% by 2028, driven by growth in new customer groups and increased consumption by existing customers.
Nandita Sinha, CEO of Myntra, has taken on an additional role leading Flipkart Fashion, another division of the Walmart firm. Sinha recognizes that leading both platforms requires a distinct approach, as Myntra caters to premium customers, while Flipkart Fashion targets the mass market. Despite their differences, both units share a common goal of increasing penetration in the e-lifestyle market.
The e-lifestyle market in India is expected to grow significantly, with online penetration increasing from 13% to 18-22% by 2028. This growth will be driven by an increase in new customers and higher consumption by existing customers. Sinha aims to drive growth through both Myntra and Flipkart Fashion, focusing on increasing e-commerce penetration and expanding the customer base.
The Gen Z shopper base and premiumisation are expected to play key roles in the growth of the e-lifestyle market. Gen Z shoppers have a higher spending capacity but make smaller purchases, experimenting with newer brands. As the market matures, customers will spend more on premium products, driving growth in the e-lifestyle market.
