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Microsoft updates Bing Search with AI-powered features, integrating AI-generated answers directly on the search page.
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The new search experience combines traditional Bing results with advanced language models to provide accurate and comprehensive responses.
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The feature is currently available to a limited number of users and will be gradually rolled out to gather feedback and refine the experience.
Microsoft has announced a significant update to Bing Search, introducing AI-powered features to enhance the search experience. The updated Bing Search page will feature an AI-generated answer at the top, providing users with accurate and comprehensive responses to their queries.
The AI-generated answers are produced by large and small language models that have reviewed millions of sources. These models understand the search query, review information, match content, and generate a bespoke response that effectively fulfils the user’s intent. Traditional search results remain prominently displayed in a sidebar on the right, catering to users who prefer the conventional search experience.
Microsoft is aware of concerns about AI’s impact on website traffic and readership and claims that this new generative search experience maintains website engagement levels similar to traditional search results. The inclusion of clickable links within the AI-generated answers aims to support a healthy web ecosystem.
