- Meesho utilizes AI for various functions including customer engagement and product listing.
- AI aids in translation for vernacular languages, benefiting sellers and buyers in small towns.
- The e-commerce platform combines AI with human intervention for effective customer service.
Meesho, a leading e-commerce platform, is leveraging artificial intelligence (AI) to enhance its operations across various functions. Co-founder and CTO Sanjeev Barnwal explains that AI plays a crucial role in product recommendation, ranking, and listing, as well as enriching the customer experience based on market demand analysis.
In small towns and cities, where vernacular languages are predominant, Meesho employs AI for translation, benefiting both sellers and buyers. AI aids sellers in describing products accurately, while also facilitating vernacular voice search for buyers. Additionally, AI-enabled features like content-to-image generation simplify product listing for sellers.
Addressing challenges in delivery, Meesho utilizes AI for translating addresses written in vernacular languages, ensuring smoother deliveries. Despite the advancements in technology, Meesho acknowledges the importance of human intervention, especially in resolving complex queries and providing personalized customer engagement.
Founded in 2015, Meesho competes with giants like Amazon and Flipkart in the e-commerce space. The company’s adoption of AI reflects its commitment to enhancing user experience and streamlining operations in the competitive market.
