- McAfee survey reveals 30% of Indians worry AI-generated deepfake content could sway election outcomes.
- Concerns rise as 75% have encountered deepfake content, highlighting exposure to misinformation.
- Importance of media literacy and advanced AI tools stressed to combat spread of deepfake scams.
McAfee’s latest survey highlights growing apprehension among Indians regarding the influence of AI-generated deepfake content, particularly during elections. Over 30% of respondents express concerns about deepfakes potentially affecting election results, underscoring the need for vigilance in combating misinformation.
The study reveals widespread exposure to deepfake content, with 75% of Indians encountering such material. This exposure raises significant concerns about the spread of misinformation and its impact on public perception, particularly in the realm of politics and social issues.
To address these challenges, McAfee emphasizes the importance of media literacy and the use of advanced AI tools for detecting and combating deepfakes. With deepfake scams on the rise and an increasing number of individuals falling victim to them, there is a critical need for enhanced cybersecurity measures to safeguard against these sophisticated AI manipulations.
