-
IBM becomes Scuderia Ferrari’s official Fan Engagement and Data Analytics Partner.
-
Partnership aims to enhance fan experience through personalized content and real-time insights.
-
IBM’s advanced analytics and digital technology to transform Ferrari’s data archive.
IBM and Ferrari have announced a multi-year partnership to take Formula 1 fan engagement to the next level. Beginning in 2025, IBM will leverage its cutting-edge analytics and digital technology to enhance the fan experience.
The partnership will introduce a reimagined mobile app, launching in 2025, offering fans personalized content, real-time insights, and immersive experiences. IBM’s platform will transform Ferrari’s extensive data archive, providing unique features and interactions for racing enthusiasts.
IBM’s expertise in data analytics, honed through partnerships with Wimbledon and the US Open, will support Ferrari’s operational excellence on and off the track. “This partnership will bring a new dimension to motorsport enthusiasts and our loyal fans,” said Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer.
