- Google Wallet has partnered with Pine Labs to allow users to manage gift cards directly within the app.
- This feature is exclusive to Android devices and aims to enhance the e-gifting experience in India.
- The Indian gift card market is expected to grow significantly, from $7.6 billion in 2023 to $15.7 billion by 2028.
Google Wallet has teamed up with Pine Labs to integrate gift card management into its app, exclusively for Android users in India. This collaboration aims to make it easier for users to store, manage, and use their gift cards conveniently from their smartphones.
The partnership leverages Pine Labs’ expertise in brand gift cards and Google’s advanced technology to offer a seamless experience. Users will benefit from features like reminders to use their gift cards at the point of purchase, ensuring they never miss out on utilizing their digital gifts.
The Indian gift card market is booming, with projections indicating growth from $7.6 billion in 2023 to $15.7 billion by 2028. This trend is driven by the rising popularity of e-gifting among young consumers. With a vast Android user base in India, the integration of gift cards into Google Wallet is set to boost usage significantly, benefiting both users and retailers.
Navin Chandani from Pine Labs and Ram Papatla from Google have both emphasized the significance of this launch. They believe it marks a major milestone in offering innovative, secure, and convenient digital experiences that simplify everyday life for Indian consumers.
