- Elon Musk launches an AI-powered gaming studio under his xAI company.
- Musk criticizes corporate dominance in gaming and emphasizes fun, engaging gameplay.
- His move follows recent criticism of Microsoft’s Xbox and its hiring practices.
Elon Musk has announced the launch of an AI-powered gaming studio under his artificial intelligence company, xAI. Musk aims to disrupt the gaming industry, which he believes has become stagnant and overly influenced by corporate interests. He declared his intention to “make games great again,” a move that will directly compete with industry giants like Microsoft and Sony.
The new studio will focus on using AI to streamline game development and improve player experiences. Musk emphasized that the games produced will prioritize entertainment and fun, rather than pushing political messages. This is a direct response to growing frustration over what Musk perceives as the “woke” culture in gaming and entertainment.
Musk’s gaming venture follows his recent criticism of Microsoft’s Xbox division, especially in light of allegations surrounding discriminatory hiring practices. Musk voiced his concerns on X (formerly Twitter), expressing disappointment with Xbox’s marketing approach and calling for a focus on quality games rather than social messaging.
Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again! https://t.co/UR4nFODyfd
— Elon Musk (@elonmusk) November 27, 2024
Um, @satyanadella, this is illegal … https://t.co/54GC5VW5ZJ
— Elon Musk (@elonmusk) November 27, 2024
