- Quick Commerce (Q-Commerce) services see rapid adoption in tier-2 and tier-3 cities, driven by AI personalisation and influencers.
- Meta study shows 86% of users discover new brands via Meta platforms, with social media and messaging apps boosting e-commerce growth.
- Influencers influence 46% of followers’ purchases, highlighting their role in shaping consumer choices in smaller towns.
A new study by Meta highlights the growing popularity of Quick Commerce (Q-Commerce) and online shopping in smaller Indian towns. AI-powered personalisation and social media influencers play a key role in this trend. Tier-2 and tier-3 cities are seeing a surge in online shopping for groceries, beauty, fashion, and personal care products.
Meta’s survey of over 2,500 users revealed 86% discover new Q-Commerce brands through platforms like Facebook and Instagram, with 50% using these services weekly. In smaller towns, social media and messaging apps like WhatsApp drive product discovery and purchases, with influencers shaping consumer preferences.
With Gen Z and younger shoppers driving this shift, platforms like Meta are positioned to lead the e-commerce boom. The study underscores the importance of AI, social media, and tailored strategies to meet the growing demand in these expanding markets.
