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Electric scooters are leading electric bikes in India due to affordability and practicality.
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Scooters offer a lower price point and better total cost of ownership, making them attractive to cost-conscious buyers.
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Electric motorcycles will find a niche in the premium and high-performance segment, but scooters will dominate the commuter market.
In a recent podcast, Tarun Mehta, CEO of Ather Energy, shared insights on India’s electric two-wheeler market. He explained why electric scooters are outpacing electric bikes, citing affordability and practicality as key factors. Mehta noted that Indian consumers prioritize cost-effectiveness, making scooters a more appealing option.
Mehta also highlighted the limitations of motorcycles in carrying multiple passengers and luggage, making scooters a more versatile choice for families. With their lower total cost of ownership, electric scooters are poised to disrupt the entry-level commuter motorcycle segment.
While electric motorcycles will find a niche in the premium segment, Mehta predicts that scooters will dominate the commuter market. This unique market dynamic, where market leaders command a large share, will continue to shape the Indian two-wheeler industry.
