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Bridgestone will not renew its Olympics and Paralympics sponsorship when it expires this year.
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Toyota and Panasonic announced similar decisions in September.
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Bridgestone was a Worldwide Olympic Partner since 2014.
Japanese tire maker Bridgestone has announced it will end its worldwide partnership with the Olympics and Paralympics when its agreement expires this year.
Bridgestone joined the Olympics as a Worldwide Olympic Partner in 2014. However, the company has decided not to renew its sponsorship, citing unspecified reasons.
This move follows similar decisions by Japanese giants Toyota and Panasonic in September. The three companies were among the top sponsors of the Games.
The departure of these major sponsors raises questions about the future of Olympics financing. The International Olympic Committee (IOC) will need to secure new partnerships to replace the lost revenue.
