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Boat Co-Founder Aman Gupta emphasizes creating right products and keeping customers happy
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Company focuses on product development and marketing to stay ahead of competition
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Boat plans to go global and explore wearable products, starting with a smart ring
Aman Gupta, Co-Founder and CMO of Boat Lifestyle, believes that creating the right products and keeping customers happy is key to establishing a successful brand. In an exclusive interview, Gupta shared his journey and the company’s focus on product development and marketing.
Boat Lifestyle has maintained a strong position in the Indian consumer electronics market, particularly in audio products. Gupta attributes this success to understanding the changing Indian market and resonating with the new generation.
Gupta also discussed the challenges of competing with established Chinese brands, but emphasized that Boat’s focus on strengths and customer satisfaction has helped the company stay ahead. With plans to go global and explore wearable products, Boat is poised for continued growth.
