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Blue Tokai raises $35 million from Verlinvest, valuing the company at $180 million
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Funds will be used to expand presence in metro markets and enter new Tier I & II cities
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Expansion plans include increasing store count to 350 locations in the next 30-36 months
Blue Tokai, a specialty coffee and bakery brand, has raised $35 million in funding led by Verlinvest, a Belgium-based investment firm. This investment values the company at $180 million, up from $70 million at the beginning of 2023. The funding will be used to deepen Blue Tokai’s presence in existing metro markets and expand into new Tier I & II cities across India.
The company plans to utilize the funds to accelerate its expansion across all channels, including its own cafes, B2B, and B2C platforms. Blue Tokai aims to introduce innovative coffee products and reach new consumers with varied offerings. The company has doubled its store count in the last year to 130 outlets and plans to expand to over 350 locations in the next 30-36 months.
Verlinvest, which has backed other Indian companies like Byju’s and Purplle, believes in Blue Tokai’s potential to become India’s leading coffee chain. The investment firm is committed to elevating Blue Tokai to new heights, creating unparalleled quality and service for consumers. With this funding, Blue Tokai is poised for significant growth and expansion in the Indian coffee market.
