- FIFA is close to finalizing a deal with Apple for worldwide rights to a new football tournament, valued at around $1 billion.
- The partnership could grant Apple exclusive television rights to the tournament, marking FIFA’s first global contract and a significant move for the tech giant’s streaming platform.
- Concerns arise over potential exclusivity agreements and accessibility of the tournament, while FIFA faces resistance in securing sponsorship for the event.
Apple is on the verge of striking a groundbreaking deal with FIFA for worldwide rights to a new football tournament, with negotiations reportedly nearing a $1 billion agreement. This prospective partnership, reported by The New York Times, could see Apple securing exclusive television rights to the tournament, a significant development in the realm of sports broadcasting.
The potential deal underscores the growing importance of streaming platforms in securing coveted sports content. However, concerns have been raised within FIFA regarding potential exclusivity agreements and the accessibility of the tournament. Senior executives express reservations about limiting access solely to Apple TV+ subscribers, which could alienate a broader audience and restrict the event’s reach.
Additionally, FIFA’s pursuit of sponsorship for the tournament faces hurdles, with sponsors hesitant to commit to the $150 million sought for sponsorship packages. Despite the anticipation surrounding the event, FIFA faces criticism from players’ unions for perceived lack of consultation in decision-making processes. As the negotiations near completion, the potential partnership between Apple and FIFA could reshape the landscape of sports broadcasting and streaming services.
