- Decreased Demand: Apple reportedly reduces shipment forecast for Vision Pro headset due to lower-than-expected demand, according to analyst Ming-Chi Kuo.
- Revised Estimates: Anticipated sales for 2024 have been slashed to 4,00,000 to 4,50,000 units, a significant drop from initial projections of 7,00,000 to 8,00,000.
- Market Impact: The $3,500 Vision Pro, despite its technical prowess, has not met Apple’s expectations, prompting a reevaluation of the company’s headset roadmap and potential delays in launching more affordable mixed-reality headsets.
Apple is facing a setback as it adjusts its shipment forecast for the Vision Pro headset due to lower demand. Analyst Ming-Chi Kuo reveals that Apple had already reduced orders for the Vision Pro before its international launch. Now, the tech giant anticipates selling only 4,00,000 to 4,50,000 units in 2024, far below the initial estimate of 7,00,000 to 8,00,000 units.
The $3,500 Vision Pro, despite its impressive technical capabilities, has fallen short of Apple’s expectations. This unexpected decline in demand has prompted the company to reassess its headset roadmap, with potential delays in launching more affordable mixed-reality headsets beyond 2025. Kuo suggests that the Vision Pro’s performance could have broader implications for the VR and AR market, particularly in the adoption of specific components like Micro OLED displays. As Apple navigates these challenges, industry watchers are keen to see how the company adjusts its strategy to address evolving market dynamics.
Apple cuts 2024 & 2025 Vision Pro shipment forecasts, unfavorable to MR headset, Pancake, and Micro OLED trends / Apple下修2024 & 2025年Vision Pro出貨預測，不利MR頭戴裝置、Pancake與Micro OLED產業之趨勢https://t.co/WxOjqRoh6P
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) April 23, 2024
