Swiggy Launches ‘Smart Links’ Tool to Boost Restaurants’ Online Visibility

Swiggy introduces 'Smart Links,' a new tool designed to enhance restaurants' online presence and drive growth.

  • Swiggy introduces ‘Smart Links,’ a new tool designed to enhance restaurants’ online presence and drive growth.
  • Smart Links provide free, personalized links for restaurants to share on social media platforms like WhatsApp, Instagram, and Facebook, directing customers to their menu page on Swiggy.
  • The tool offers valuable insights into customer behavior, enabling restaurants to track the performance of their social media campaigns and optimize future marketing strategies.

In a bid to empower restaurants and improve their online visibility, Swiggy has rolled out ‘Smart Links,’ a handy tool that simplifies the path to customer engagement and conversion. With Smart Links, restaurants can now effortlessly share customized links on popular social media platforms like WhatsApp, Instagram, and Facebook, directing potential customers straight to their menu page on Swiggy.

This personalized approach not only streamlines the ordering process for customers but also enables restaurants to effectively leverage their online presence for increased sales. Moreover, Smart Links offer valuable insights into customer behavior, allowing restaurants to track the performance of their social media campaigns and make informed decisions for future marketing strategies.

Deepak Maloo, AVP – Supply at Swiggy, emphasized the significance of Smart Links for restaurants, particularly smaller brands, in harnessing the potential of social media marketing. With this innovative tool, restaurants can now tap into the vast reach of social platforms with ease, translating digital engagement into tangible business outcomes. Swiggy’s Smart Links herald a new era of efficient and data-driven marketing strategies for the Indian food and beverage industry, promising enhanced visibility and growth opportunities for restaurant partners.