Qatar Airways Unveils Sama 2.0: The World’s First AI Flight Attendant

Qatar Airways introduces Sama 2.0, the globe's inaugural AI-powered digital human cabin crew, revolutionizing air travel experience.

  • Qatar Airways introduces Sama 2.0, the globe’s inaugural AI-powered digital human cabin crew, revolutionizing air travel experience.
  • Sama interacts with passengers in real-time, offering assistance from FAQs to destination details, accessible through Qatar Airways’ digital platforms.
  • Qatar Airways emphasizes innovation, merging technology with human connection, setting a new standard in aviation service and hospitality.

Qatar Airways is breaking new ground in air travel with the launch of Sama 2.0, the world’s premier AI-powered digital human cabin crew. Sama, named after the Arabic term for ‘sky,’ made her debut at ITB Berlin, showcasing her capabilities in enhancing passenger experience through cutting-edge technology. Developed in collaboration with UneeQ, Sama stands poised to redefine in-flight service with her advanced conversational AI, offering passengers real-time assistance and information right at their fingertips.

With a commitment to innovation and exceptional service, Qatar Airways marks a significant milestone in the aviation industry with Sama 2.0. Babar Rahman, Qatar Airways Vice President Marketing, underscores the airline’s dedication to merging technology with human connection, signaling a new era in customer service and hospitality. Through initiatives like Sama and their Generative AI experience showcased at the Web Summit Qatar, Qatar Airways continues to lead the way in pioneering products and services, shaping the future of air travel for passengers worldwide.