Paris 2024 Olympics Leverage AI Amid Deepfake Concerns

Paris 2024 Olympics will integrate AI technology for enhanced broadcasting.

  • Paris 2024 Olympics will integrate AI technology for enhanced broadcasting.
  • Olympic Broadcasting Services (OBS) aims to elevate viewer experience and operational efficiency through AI.
  • Collaborations with tech giants like Alibaba and Intel will bring innovative AI features to the Games’ broadcast.

The upcoming Paris 2024 Olympics will see a significant integration of artificial intelligence (AI) technology, as announced by the International Olympic Committee (IOC). The Olympic Broadcasting Services (OBS), responsible for live broadcasts of the Games, is embracing AI advancements, albeit with caution regarding the rise of deepfake manipulation. Yiannis Exarchos, CEO of OBS, revealed plans to elevate the role of AI at Paris 2024, focusing on improving viewer experience and operational efficiency through innovative AI applications.

Collaborations with leading tech companies such as Alibaba, Omega, and Intel are set to revolutionize the Olympic broadcast experience. These partnerships will introduce AI-driven features like 360-degree assisted replays, enhanced data analysis, and rapid highlight creation tailored to viewers’ preferences. Despite the promising advancements, concerns over deepfake technology loom large, posing challenges to maintaining the integrity of Olympic content. Exarchos emphasized the importance of safeguarding against such manipulations to uphold the sanctity of competition and ensure authenticity in sports coverage.