Indians Worried About Misinformation Impacting Elections: Adobe Study

Adobe study shows 81% of Indians worry about misinformation affecting future elections.

  • Adobe study shows 81% of Indians worry about misinformation affecting future elections.
  • 45% have reduced social media use due to misinformation concerns.
  • 94% believe in the need for government and tech company collaboration to protect election integrity.

A new Adobe study reveals that a large majority of Indians are increasingly worried about the impact of misinformation on future elections. The survey, involving over 2,000 participants, highlights that 81% of respondents fear online content manipulation could spread false information.

Due to these concerns, 45% of Indians have cut down on using certain social media platforms. Moreover, 86% believe that misinformation will significantly affect upcoming elections, and 82% think election candidates should be banned from using generative AI in their campaigns.

The study also found that 94% of respondents feel that governments and tech companies need to collaborate to ensure election integrity. Additionally, 92% see the importance of having tools to verify the authenticity of online content, and 94% believe children should be taught media literacy skills in school.

Commissioned by Adobe to understand the societal impact of generative AI and misinformation, especially during elections, the survey was conducted in March with responses from 2,056 Indian residents aged 18 and older.