- Elon Musk accuses Meta of being ‘super greedy’ in an ad attribution dispute, claiming excessive credit for advertisers’ campaigns.
- Musk highlights discrepancies in conversion attribution between his platform and Meta, suggesting Meta’s aggressive approach.
- Musk suggests refining attribution models for better accuracy, amid tensions with Meta CEO Mark Zuckerberg.
Elon Musk recently took aim at Meta, formerly Facebook, accusing the tech giant of being ‘super greedy’ in an ad attribution dispute. The disagreement arose over the attribution of conversions in advertising campaigns on both Musk’s platform, known as “X,” and Meta. Musk noted discrepancies in conversion credit, with Meta claiming the majority despite running campaigns on both platforms.
Expressing his concerns, Musk criticized Meta’s aggressive stance in taking credit for conversions and highlighted the need for a more accurate attribution model. He suggested that refining the model to reflect reality would benefit advertisers, ultimately leading to better outcomes.
Tensions between Musk and Meta CEO Mark Zuckerberg have been evident, with reports of a canceled “cage fight” between the two tech figures. As the dispute unfolds, attention remains on the need for fair and transparent attribution practices in online advertising.
