In a bid to blend convenience with tradition, bigbasket has forged partnerships with renowned names in the jewelry and precious metals industries, Tanishq and MMTC-PAMP, for Akshaya Tritiya. This collaboration offers customers the opportunity to purchase gold and silver coins and bars, delivered within an impressive 10-minute timeframe. The significance of Akshaya Tritiya, a day believed to bring everlasting prosperity and good fortune, is honored through this initiative, allowing customers to partake in the age-old tradition of buying precious metals on this auspicious occasion.
Seshu Kumar Tirumala, Chief Buying and Merchandising Officer at bigbasket, emphasized the importance of partnering with trusted brands like Tanishq and MMTC-PAMP. With Tanishq’s reputation for quality and craftsmanship in the jewelry industry and MMTC-PAMP’s global recognition in precious metal refining, customers can rest assured of the authenticity and purity of their purchases. This collaboration not only facilitates the celebration of Akshaya Tritiya but also ensures that customers can do so with elegance and tradition, as reflected in the selection of gold and silver coins offered. Celebrating prosperity and embracing tradition, bigbasket’s partnership with Tanishq and MMTC-PAMP brings the essence of Akshaya Tritiya to customers’ doorsteps, promising both convenience and authenticity.