Apple Spotlights 5 Short Films Filmed on iPhone for ‘2024 MAMI Select’

Apple showcases short films filmed on iPhone for '2024 MAMI Select' program.

  • Apple highlights five short films filmed entirely on iPhone for the ‘2024 MAMI Select’ program.
  • Emerging filmmakers mentored by industry icons showcase their talent using the latest iPhone technology.
  • The films explore diverse narratives, leveraging innovative features like Cinematic Mode and ProRes video encoding.

Apple shines a spotlight on five emerging filmmakers whose short films were selected for the ‘2024 MAMI Select-Filmed on iPhone’ program by the Mumbai Academy of Moving Image (MAMI). Mentored by renowned director Vishal Bhardwaj and industry stalwarts Vikramaditya Motwane and Rohan Sippy, these filmmakers showcase their talent using the latest iPhone technology.

The selected filmmakers, including Saurav Rai, Archana Atul Phadke, Faraz Ali, Saumyananda Sahi, and Prateek Vats, each bring a unique perspective to their stories, captured entirely on the iPhone 15 Pro Max. From the bustling streets of Darjeeling to the vast deserts outside Jaisalmer, these films delve into diverse narratives, empowered by the cinematic capabilities of the iPhone.

Using innovative techniques like Cinematic Mode and ProRes video with Log encoding, these filmmakers push the boundaries of mobile filmmaking. With devices like the Apple Watch for camera control, iPad for monitoring, and AirPods for sound checking, they seamlessly integrate Apple’s ecosystem into their creative process. As Apple continues to champion creativity and innovation, these short films exemplify the transformative power of technology in storytelling.