- Apple announces AI-focused updates for iPhones with the upcoming iOS 18, aiming for “proactive intelligence.”
- Proposed features include auto-summarizing notifications, improved Siri voice capabilities, and AI-based photo editing tools.
- Apple considers partnerships with OpenAI for chatbot integration and explores the development of its own search engine.
Apple is set to introduce significant AI enhancements for iPhones through the upcoming iOS 18 update, focusing on what it terms “proactive intelligence.” The updates, to be unveiled at the WWDC 2024 developer conference, aim to elevate Siri’s capabilities and offer users a more conversational experience, according to a report by Bloomberg’s Mark Gurman.
Proposed features include auto-summarizing notifications, providing quick synopses of news articles, transcribing voice memos, improving calendar auto-population, and suggesting relevant apps. While AI-based photo editing tools are also anticipated, they may not match the sophistication of some existing products on the market.
However, Apple has not developed its proprietary chatbot due to limitations in its generative AI technology. To address this, Apple is reportedly partnering with OpenAI to integrate its technology into iOS 18, with an announcement expected at WWDC. The report indicates OpenAI is preparing to accommodate the anticipated increase in users.
Additionally, Apple is exploring options to reduce reliance on Google by considering the development of its search engine, potentially with enhanced privacy features similar to DuckDuckGo. While Apple has also considered licensing Google’s Gemini for iOS 18, no agreement has been reached yet.
With the competition intensifying as OpenAI and Google announce their latest AI products, the pressure is on Apple to deliver innovative AI features to its users. OpenAI’s GPT-4o model offers lifelike conversation abilities, while Google integrates generative AI into its search engine and tests multi-modal chat assistants on mobile devices.
