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95% of Indian mobile users receive unwanted calls daily, a 5% increase from six months ago.
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The “Do Not Disturb” (DND) list has been ineffective, with 96% of registered users still receiving unwanted calls.
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Regulatory efforts by TRAI and CCPA have had limited impact, with the problem continuing to grow.
Despite efforts by regulatory bodies like TRAI and CCPA, unwanted calls continue to plague Indian mobile users. A recent survey reveals that 95% of users receive unwanted calls daily, a 5% increase from six months ago. The “Do Not Disturb” (DND) list, meant to protect consumers, has been ineffective, with 96% of registered users still receiving unwanted calls.
The majority of these calls come from the financial services and real estate sectors, with 88% of respondents identifying these industries as the primary sources of nuisance calls. TRAI has proposed measures like higher tariffs for calls and SMS beyond a certain daily limit, but the impact has been limited. Experts suggest stricter accountability on companies benefiting from these leads and a system to flag pesky callers.
The surge in pesky calls is attributed to companies outsourcing lead generation to contractors who use personal mobile numbers, making it difficult for regulators to track and control the origin of the calls. To address this, regulators could enforce stricter accountability on companies and implement a system to flag pesky callers, potentially linking it to the caller’s Aadhaar information.
