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Swiggy launches Swiggy UPI for a seamless in-app payment experience.
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The feature reduces checkout steps from five to one, cutting transaction time from 15 seconds to 5 seconds.
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Swiggy UPI aims to enhance customer satisfaction by simplifying the payment process.
Swiggy has introduced Swiggy UPI, a new feature designed to simplify the payment process for its users. By integrating NPCI’s UPI Plug-in solution, Swiggy aims to reduce friction in the checkout process and enhance customer satisfaction.
With Swiggy UPI, users can complete UPI transactions directly within the app, eliminating the need to switch between apps. This streamlined process promises faster transactions and fewer payment failures. Setting up Swiggy UPI is a simple one-time process, and users can link their bank accounts on the app’s payment page.
Swiggy’s move aligns with the growing popularity of UPI in India, with the NPCI encouraging more businesses to integrate UPI services. By introducing Swiggy UPI, the company aims to provide unparalleled convenience to its customers and enhance the overall payment experience.
