- Swap-and-send-back scam tricks online gold buyers during delivery.
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Fraudsters send fake jewelry and ask for returns to steal real items.
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Experts urge buyers to verify sellers and record deliveries this Dhanteras.
The swap-and-send-back scam is the latest online fraud targeting Dhanteras shoppers in 2025. As people rush to buy gold and silver during the festive season, scammers are using new tricks to exploit trust. This scam doesn’t start with phishing links or fake websites — it begins after the order is placed, when buyers believe they are safe. Fraudsters send a delivery package that looks completely genuine, often with brand stickers, proper wrapping, and even fake invoices. When customers open the box, instead of the gold jewelry they ordered, they find imitation or low-value metal pieces. The deceit continues when a fake delivery agent or customer service representative contacts them, claiming that a part of the package — such as the box, certificate, or security seal — must be returned for “verification.” Once the buyer sends it back, the fraudster disappears with the real gold, leaving behind a worthless duplicate.
This swap-and-send-back scam is more dangerous than usual online traps because it happens at the most trusted stage of shopping — delivery. Consumers naturally feel secure when a parcel arrives, assuming the transaction is complete. Scammers cleverly use that confidence, adding small, believable details that make their story sound procedural and legitimate. The sense of urgency around Dhanteras, when families are busy purchasing gold for good luck, makes it easier for fraudsters to deceive even cautious buyers.
The online gold shopping boom has made buying precious metals convenient but also riskier. Many fraudsters now use fake e-commerce platforms or impersonate trusted jewelers to lure customers. They advertise discounts, free delivery, and guaranteed purity to gain attention. Some even create temporary social media pages with attractive festival offers and verified-looking accounts. Once the victim places an order and pays — usually through direct bank transfer or UPI — they receive a package that seems authentic. By the time the scam is discovered, the fake website or seller has disappeared, leaving no trace of contact or refund possibility.
Experts warn that the online gold shopping craze during Diwali has given rise to this kind of sophisticated fraud. Buyers are often attracted to offers that promise 20–30% discounts on jewelry or “exclusive” festival rates. However, genuine jewelers rarely give heavy discounts on gold items because gold prices are standardized across the country. Consumer protection agencies are urging shoppers to double-check the seller’s authenticity, verify website URLs, and avoid deals that seem too good to be true.
To make sure you are safe, always check for the Bureau of Indian Standards (BIS) hallmark and HUID number before purchasing. You can verify these codes using the official BIS Care app — it confirms whether the jewelry is legally hallmarked. Buyers should also read reviews and confirm customer service contact details before completing any transaction. These small steps can protect people from losing their hard-earned money to the swap-and-send-back scam.
The swap-and-send-back scam thrives on manipulation at the moment of delivery. Most victims say the fraudsters appeared professional and polite, often wearing courier uniforms or carrying fake company ID cards. Some even use real courier tracking numbers that make the shipment seem legitimate. Once the package is delivered, they quickly follow up, pretending to resolve a “packaging issue” or “certificate mismatch.” By convincing the buyer to return part of the shipment, they ensure the real gold item is sent back to them.
This scam’s success lies in its subtlety. It doesn’t ask for sensitive data like passwords or OTPs, making it harder for people to recognize the threat. It relies on behavior — trust and compliance. Many people assume returning a part of the package is harmless, not realizing it allows scammers to claim the valuable contents. Consumer experts say recording the entire unboxing process is a must this festive season. Open the package in front of the delivery person if possible and compare it to your order details immediately. A short unboxing video can serve as strong evidence in case of disputes or fraud complaints.
Authorities also emphasize that genuine jewelry sellers never ask for packaging or certificates to be sent back after delivery. Once the parcel is handed over, the transaction is considered complete. If anyone asks for a return citing “verification” or “insurance,” it’s a clear red flag.
The online gold shopping industry is expected to grow rapidly, but scams like this could damage consumer confidence if not addressed quickly. The government and cybercrime units are now issuing public alerts to spread awareness. The National Cybercrime Helpline (1930) and the website cybercrime.gov.in are open for complaints if someone becomes a victim of such fraud. Banks also advise customers to use payment methods that offer protection — such as credit cards or UPI platforms with dispute options — rather than direct transfers.
As India moves toward digital and festive shopping trends, cyber safety becomes as important as financial planning. Buyers should take simple precautions: purchase only from verified sellers, avoid suspicious offers, and never rush into deals. When in doubt, visit the store physically or choose click-and-collect options where possible.
This Dhanteras, experts are reminding everyone that while gold represents prosperity, safety should come first. Awareness is the best protection against the swap-and-send-back scam, ensuring your festive sparkle doesn’t turn into an expensive mistake.
