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Sonos experiences significant growth in India since its entry three years ago.
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Indian consumers prefer premium products, driving sales of Sonos’ flagship soundbar, the Sonos Arc.
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Sonos launches Ace headphones, integrating home theater and personal listening experiences.
Sonos is betting big on India’s growing appetite for premium home audio. In an exclusive interview, Rennie Addabbo, General Manager of Sonos APAC, revealed the company’s strategic focus on the Indian market. Since its entry three years ago, Sonos has experienced significant growth, driven by Indian consumers embracing the brand’s systemless approach to home audio.
Addabbo highlighted the preference for premium products, with the Sonos Arc soundbar outselling its more affordable counterpart, the Sonos Beam. The launch of the Sonos Ace headphones marks the company’s entry into personal listening in India, seamlessly integrating with the home theater experience. Key priorities for future growth include expansion in the home environment, professional and commercial markets, and local partnerships.
Sonos faces a challenge in educating consumers about the importance of high-quality audio to complement large-screen televisions. However, Addabbo expresses optimism about the company’s future prospects in India, citing its strong brand reputation, commitment to innovation, and deep understanding of consumer needs.
With its focus on premium home audio, Sonos is well-positioned to capitalize on India’s growing demand for high-quality audio experiences.
